Brands. There are few brands that add value to a product, that is to say most brands are just a design team. I can think of two companies that stand behind their products they design and even make things, try Dell Computer and Trek Bikes. The cool factor here is, namely, making of something here in the U.S. with passion. When I think Dell, I envision a whole team from design, to fabrication, to sales much of which is located in Texas, of course it has foreign and domestic components. Go there and see them putting together the computers if you wish. Same goes for Trek bikes. Maybe there is some correlation there. The more vested a company is here at home, typically the better products (and services) they make. Just call American Express, they give you a 'happy ending' at end of every call. This is my belief. I am Dan k.
